was the first iPad exclusive magazine in the world. It was very eager to be on Apple's Newsstand when it launched.
Michel Elings, founding publisher: "In fact, we had been waiting for Newsstand to arrive ever since we heard the first rumors, knowing a free magazine like TRVL would greatly benefit from direct competition with magazines like National Geographic Traveler, which are still charging $4,99 for a single issue."
Much to our frustration our software partner (WoodWing) wasn't ready for Newsstand when it launched. And when they eventually were, we learned that we had to offer a paid subscription. WoodWing does NOT support a free subscription. It does, however, support a paid subscription. This didn't make sense, because TRVL
is a free publication.
In the meantime we read other Apps jubilant reports on how their downloads exploded with Newsstand.
Elings: "So here we are, faced with a devilish dilemma: to join Newsstand and offer a paid subscription when we really don’t want our readers to think we are after their money, or not to join Newsstand and die a slow death somewhere in a forgotton corner of the App Store…"
We had to work our way around it, bend some rules maybe, find a way to enter Newsstand, offer a paid subscription and at the same time make clear to the world that this wasn't our idea. That it wasn't a sly way of reaching into the pockets of our readers. TRVL
is the highest customer rated magazine on iPad, it has much to loose.
We did the only thing we could and turned it into something good.
1. In order for TRVL
to be on Newsstand, we offer a paid subscription for $0,99 per month
2. We asked our readers what their favorite charities are and will donate the subscription money to the 6 most popular (Amnesty, Red Cross, Warchild, WWF, Kiva, WSPA).
We realize this is a first: offer a paid subscription and then give the subscription money to charity.
has to offer a paid subscription to enter the newsstand, but the readers are not obliged to subscribe. If they choose not to, they can still continue to download, read and enjoy TRVL for free. As always.
(*) Newsstand requires a subscription, either paid or free, but TRVL's software supplier Woodwing only supports paid subscriptions.