With a 5 star rating, TRVL is the highest customer rated magazine on iPad. Its readers are unanimously positive and loyal to the brand. TRVL has readers in 170 of the 193 official countries in the world, and its download numbers compete with the best performing magazines on iPad.
Yet its founders, Michel Elings and Jochem Wijnands, decided that a new identity for TRVL was absolutely necessary. Why? Because they are keen to stay the highest rated magazine on iPad.